Email Secrets Exposed Review
July 3rd, 2006
Before I write, I try not to let the hype of a product influence what I want to say in my review. I’m not going to let that happen now with my review of “Email Secrets Exposed.” Its subtitle is “Uncover The Hidden Strategies Of Email Marketing: A Goldmine Revealed,” by Matt Callen (brother of Brad Callen, developer of SEOelite).
I learned about this report today when I got an email from Matt. He offered this as a rebrandable and resellable PDF report, which I could charge for, or give away free. I decided to give it away to you free.
I can’t help but look for an ulterior motivate for writing this report and giving it away free. And I believe after reading it all that it comes down to Matt trying to promote his software, Instant Popover. And I confess the version I’m making available to you here was rebranded with my affiliate id.
So what is Instant Popover and what does it have to do with exposing email secrets?
Instant Popover is software that creates the new form of popups, which are unblockable by popup blockers. You can program them to float or hover in instantly or time them to appear seconds later.
What is the big email secret?
According to Matt, the new popovers are the proven way to improve your email list building. It does a better job of getting people to subscribe to your newsletter than banner ads. And it isn’t blocked by Google, MSN, Yahoo! and AOL popup blocker software.
Email Secrets Exposed, devotes three chapters on the subject of popups and popovers. It’s plain to see that the third of these three chapters is a pre-sell to his Instant Popover website. The other two chapters will warm you up to how effective popups are in general and how blockers have diminished the effectiveness of “old” popups. He explains how some marketers abused popups and how you can make it work for you if you use them properly.
The technology that Instant Popover uses isn’t new. It’s been around for a few years – probably at least once blockers became a threat to popup promoters. But Matt has a way of making it sound new, at least to the people who never heard of it before or thought it was over for popup ads.
Matt doesn’t just talk about his own product exclusively. He does offer some good tips about email marketing in general. However, none of these ideas are really secrets or are really hidden. It might appear that way because you never thought of them or are new to building your email list.
There are parts of Email Secrets Exposed that are informative for someone who is willing to put in the effort to build a targeted email list.
Matt is convinced that having a newsletter is the best way to build your email list of subscribers. That’s because 10% of your subscribers end up buying from you. Matt does a good job of describing his strategy for what your newsletter should say.
He advises, that in your newsletter, you should be showing your subscribers possible solutions to their problems. Then lead them to your web site where you have the product that will solve their problems.
Email Secrets Exposed also shows readers other proven methods of getting people to part with their email address. Among the things besides newsletters, would be ebooks, trial software, contest, and surveys.
In later chapters, you are given tips on how to increase the number of email subscribers. Various ideas include tell-a-friend scripts, forum signatures and email signatures.
Matt tells us to treat your subscribers as you would like to be treated yourself. Don’t try to sell them. Show them you care about them. Help them profit and you will too.
Why is Matt Callen exposing these email secrets? Because he believes websites that fail, are the ones that haven’t been creating email lists. These email lists could help them develop a relationship with their customers and visitors. The “money is in the lists,” they say, that is your profits come from your subscribers who buy your products or those products you recommend because they trust your opinion. Matt will probably profit from selling his own products in this report, but at least he is trying to help you build an email list for your own website and prevent you from being another online business failure. You could still build your own list with the ideas presented in his report, without having to purchase his software to do it.
If you want to read the report yourself, you can download it through this link:
http://www.myonlinetools.biz/free-ebooks/Email_Secrets_Exposed.pdf
Technorati Tags: email marketing, popup, popover, permission based marketing, opt-in, lists, email list, subscribers
Tags: Email Marketing, eBooks
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1 Comment
1. My Online Tools » T&hellip | July 10th, 2006 at 4:34 pm
[…] Under step 5 in the report, it is stated, “Opt-in series email marketing is a secret weapon many big name marketers prefer not to talk about much.” I’m having a hard time believing that. You can read about someone who is talking about it here. […]
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